This all started with the global financial crisis
The idea of Baby grappling came in 2008 when the designer, Berglind, was looking for a baby martial arts uniform ("gi") as a gift for her unborn nephew. His dad teaches Brazilian Jiu Jitsu, so she wanted something unique which related to that. Needless to say, the search was unsuccessful so she decided to design one, and just one and sew it herself.
But then she thought to herself, why not make a business out of this idea, as a second job to make ends meet?
Berglind found a producer and a few months later a Baby gi prototype was ready for production. A year later the first edition of the Baby gi was ready for launch.
The first year she had her own online store where the products were sold from, but then decided to move all sales to Amazon, so she could focus on the marketing and creating new products.
Berglind wanted to create a product that was even more comfortable for her tiny customers, and therefore changed the design to make it more suitable for everyday use.
When testing a jacket sample with the new design, she got the sweetest compliment ever, from her nephew who was by then 2 years old. "It’s very soft" he whispered, and was reluctant to take it off.
(Picture above; The designer holding her cousin, who also happens to be one of the first Baby grappling models.)